Privacy Policy

Effective date: August 08, 2025

This Privacy Policy explains how Applique Studio (the "Company", "we", "us", or "our") collects, uses, shares, and protects information in connection with our website and pre‑launch waitlist program (the "Services"). It also explains the choices and rights you may have.

Who we are

Data Controller:Tobias von Dewitz
Address:Galgenberg 22, 91275 Auerbach, Germany
Contact:privacy@applique.studio

Information we collect

We collect the minimum information necessary to operate a referral‑based waitlist.

Contact Information

When you join the waitlist, you provide your email address.

Referral and Campaign Metadata

We assign a unique referral code to you and may associate your signup with a referring user's code. We also store campaign parameters (UTM source/medium/campaign/content/term) and a high‑level source tag (e.g., "landing").

Technical Signals (pseudonymized)

We do not store your raw IP address or browser user‑agent. Instead, we store a hashderived from the IP address and user‑agent string solely to help detect duplicate or abusive signups. These hashes are not intended to identify you.

Automatic redirects for referrals

If you visit a referral link, we set a referral cookie to attribute signups to the referrer.

How we use your information

  • To operate and improve the waitlist, including referral tracking and rank calculations.
  • To communicate with you about early access, product updates, and relevant announcements.
  • To understand high‑level campaign performance (e.g., which channels led to signups).
  • To detect and prevent abuse or fraudulent signups.
  • To comply with legal obligations and enforce our terms.

Cookies and similar technologies

We use a small number of cookies to support referral attribution and campaign measurement. No cross‑site advertising or third‑party tracking cookies are used.

CookiePurposeDurationHttpOnly
applique_refStores a referral code when arriving via a referral link30 days
Yes
applique_my_refStores your own referral code after signup for convenience1 year
Yes
utm_sourceutm_mediumutm_campaignutm_contentutm_term
Associates your signup with marketing campaign parameters30 days
No

Cookie Control: You can control cookies via your browser settings. If required by your jurisdiction, we will present a consent banner for non‑essential cookies.

Sharing your information

We do not sell your personal information.

We may share limited information with:

Service Providers

(data processors) who help us operate the Services, such as hosting, infrastructure, database, and email delivery providers. Example processors may include [Hosting Provider, e.g., Vercel], Supabase (database), and [Email Provider]. These providers may access information only to perform services on our behalf and under contractual confidentiality and security obligations.

Legal and Compliance

when required by law, subpoena, or to protect rights and safety.

Business Transfers

in connection with a merger, acquisition, or asset sale, subject to this Policy's protections.

International data transfers

We may process and store information in countries other than your own. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses for transfers. Primary hosting region:[Primary region / country].

Retention

We keep your email address while you remain on the waitlist and for a reasonable period afterward to manage early access and product announcements. Pseudonymized technical hashes may be retained for anti‑abuse, diagnostics, and security. We apply regular reviews and delete or anonymize data when no longer needed. Target retention for waitlist emails: [e.g., until you unsubscribe or 24 months after last interaction].

Your choices

Marketing emails

You can unsubscribe at any time via the link in our emails or by contacting us at the address below.

Cookies

You can clear or block cookies in your browser. This may affect referral attribution.

Your rights

Depending on your location, you may have rights under applicable laws (e.g., GDPR, UK GDPR, CCPA/CPRA), including the right to access, correct, delete, or restrict processing of your personal data; to data portability; to object to certain processing; and to withdraw consent at any time. To exercise these rights, contact us using the details below. We will verify your request consistent with applicable law.

No sale or targeted advertising (CPRA)

We do not "sell" or "share" personal information for cross‑context behavioral advertising as defined by California law.

Children's privacy

Our Services are not directed to children and are intended for individuals at least 18years old. We do not knowingly collect personal information from children.

Security

We implement technical and organizational measures designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Third‑party links

Our site may contain links to third‑party websites. Their privacy practices are governed by their own policies.

Changes to this Policy

We may update this Policy from time to time. If we make material changes, we will provide notice (e.g., by updating the date at the top of this page or by email). Your continued use of the Services after the effective date constitutes acceptance of the revised Policy.

Contact

Get in touch

If you have questions, privacy requests, or complaints, contact us at:

privacy@applique.studio

See also our Terms of Service.

Last updated: August 8, 2025

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